The new year kicked off with Mark Zuckerberg turning the News Feed upside down!
He has announced his determination to change the type of posts users see every day on their feeds. The Facebook algorithm is changing once again, and this time, everyone will feel the impact, especially businesses and media outlets.
Why?
Because Facebook’s new goal is to prioritize content that fosters interaction between friends, meaning users will see more posts created by friends for friends, and fewer posts from Pages, such as businesses or media publishers.
And naturally, you might be wondering: What happens to my page’s posts? Will anyone even see them? What kind of Facebook Marketing actions should I take to overcome this obstacle? How can I manage my page effectively under these new rules?
In reality, this change has been gradually rolled out for some time now, even if the official announcement came recently. If you think every fan of your page sees your posts, think again. For many pages, organic reach is now below 0.1%. In other words, less than 0.1% of users who have liked your page will actually see the post you publish in their feed.
So, the main question is:
👉 What can a business do to adapt to these changes and continue leveraging Facebook’s power to reach its audience effectively?
👉 What’s the right strategy for managing a Facebook page today?
The answer isn’t just one thing; it’s a combination of tactics and content strategies that help you publish posts users love and that the Facebook algorithm rewards.
6 + 1 Ways to Keep Your Posts Visible on Your Fans’ Feeds
What does Mark want? Interactivity – Engagement
Write your posts in a way that promotes engagement and creates opportunities for discussions among friends. Be careful not to use the classic phrases “Share” or “Comment” because Facebook will consider that you are trying to trick it (influence its algorithm) and will penalize you.
Think creatively and unexpectedly. For example, let’s say your business is a pizzeria and you want to present a new four-cheese pizza. A simple presentation, no matter how tempting, is not enough. For your post to reach your fans’ wall, it must promote dialogue and interaction among friends. It should include elements and questions that encourage conversation between friends.
For example: For your friend who loves Mozzarella – a new four-cheese pizza exclusively for cheese lovers? What do you think, will she like it? Can you recommend it to her…
Create quality content
Yes, interactivity is the main criterion of the algorithm, but the quality of your content also matters. Don’t upload only simple product posts… they are tiring and don’t strengthen your relationship with the user, and that definitely doesn’t please the algorithm.
The user needs useful information, humor, or simply to feel you’re there for them. Follow the golden 80-20 rule: 20% product content and 80% more lifestyle, light, neutral, educational content… content that promotes dialogue between businesses and users, or even among users themselves.
Don’t put links to your website!
You may want traffic to your website, but with the new changes in Facebook’s algorithm, posts containing links outside of Facebook will have very low or almost zero reach.
This means that very few of your fans will see your posts, and even fewer – or almost none – will click on your website link. So, the traffic you gained or want to gain from Facebook will be lost.
What should you do? Decide which posts you will promote with ads and add links only to those posts. For the rest, don’t include the link in the main text but as a comment below. Yes, this is a new growth hacking tactic that will help you a lot.
Zήτησέ τους να σε βλέπουν!
Yes, this can also be done as long as you prove that your content is valuable and create the need or desire for them to see every post you publish.
To achieve this, your posts must be truly interesting and useful to the user. They must be based on the triad Interesting – Informative – Fun. Once you convince and capture their attention, simply and nicely ask them to select your page as a Favorite so they can see your posts first.
The user goes to your Facebook page, clicks the three dots, selects Follow Settings, then activates the Favorites option. Saves it, and that’s it, they see all your posts! Perfect?
Post Live Videos
The presence of a video is very important for the effective management and promotion of a Facebook page, but what will truly skyrocket your page’s reach is live videos. It’s not a myth but a fact that Mark himself included in his announcement to highlight the importance of Live Videos.
Hard?
It sounds difficult but it’s not impossible. Start with simple videos. After your first few, you’ll get used to the process, and it will start to feel easier and more natural. At first, post short live videos, and as time goes by and you become more comfortable with the process, increase either the duration or the complexity of your video topics.
Take advantage of the power of Messenger.
Messenger today has become a very important Customer Service channel.
It’s true that more and more users avoid calling or sending emails to a business.
Instead, they prefer to send a message on Messenger. In fact, Messenger is evolving into one of the most powerful and direct customer service channels. Without a doubt, it can also become a Marketing tool, since when used wisely, it can significantly help with direct customer engagement.
So, even if a post of yours never reaches your fans’ feed, a message sent via Messenger is almost guaranteed to be delivered, and read by up to 80% (according to research) of users.
Therefore, Messenger not only offers solutions but also opportunities for growth!
Think creatively, use chatbots to create a more professional image and start finding new ways to communicate with your page’s fans.
Facebooks ads – Boost post – Ads Manager
Finally, if you want to be sure that your post reaches your Facebook page fans’ feed, then Facebook ads, and specifically the Boost post, was, is, and will be the safest way.
Facebook is a business, and its revenue mainly comes from advertising. So, let’s be honest, Facebook’s goal is to direct advertisers to invest more and more money into Facebook ads to promote their business. Advertising on Facebook is no longer optional, but the only way forward if you want your post to get likes and be seen by users.
Don’t assume that those who have liked your page will see your post.
Unfortunately, that’s no longer true.
Those who have liked your page form an audience that is positively inclined toward your business and whose engagement can enhance your message’s reach and performance. However, to actually reach that audience, you must run ads.
Practically, what should you do?
Ideally, every new post should be promoted. The simplest way is to Boost Post so that your followers and their friends see it, depending, of course, on your budget. If you want even better results, manage your ads through Ads Manager, which gives you many more advertising options.
Our advice for effective management of your Facebook page.
Make sure your page content is visually appealing, useful, and entertaining. Post new content at least every two days so that Facebook considers your page active. Try to promote most of your new posts through advertising.
Finally, make sure to schedule one live video per week or every 15 days.
And don’t forget: Facebook can help you grow your business, as long as you respect its rules and adapt to its standards and requirements.
The result will be worth it! κανόνες του και να προσαρμοστείς στο ύφος και τα ζητούμενά του.Το αποτέλεσμα θα αξίζει τον κόπο!!!
