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Home / Services / SEO & Growth Marketing

Become your industry's leader

Using SEO will help you grow your business, lay solid foundations and offer timeless results.
Climb to Google’s top rankings and give your brand the prestige it deserves.

Gain status

Being recognized pays off.

Save money

from your ad spend.

Conquer the top

Get ahead your competition.

Your competitors are stealing your clients

They’re getting free organic traffic, visibility and increased profits
because they’re ranking  high on Google.

Being on Google’s 2nd-page stalls your business’s success.

Investing in your business for organic traffic, offers great ROI.
Rank higher and start receiving new leads and sales now.

We want your business to be #1

10 Years

10 Years

Of consistency, ethos and reliability.

€150Κ Saved

€150Κ Saved

from a client’s Google Ad Spend

€450Κ Earned

€450Κ Earned

from the same client’s organic leads

01

What is SEO?

Search Engine Optimization: All the necessary steps that need to be taken to help Google understand why your website is worth being positioned above your competitors. These actions can be taken either on your website (on-site) or on other websites (off-site).

What is website optimization?

Website optimization refers to a set of actions that are taken to obtain website visitors. This can be achieved either through Google-Facebook ads, Social Media Marketing, or by increasing organic traffic, with SEO services.

Why do you need SEO?

There are many reasons why a business should utilize SEO techniques to advance their business, some of them include:

  • Increasing your credibility, as customers trust the first results featured.
  • A higher return on investment (ROI) compared to other marketing strategies.
  • Maximizing your website’s traffic.
  • Standing out from the crowd.
  • Increasing your brand’s popularity.
  • It’s part of a long-term strategy with long-term results.
  • Utilizing an inbound marketing strategy.
  • Expanding your audience worldwide with 24/7 marketing.

All of the above lead to more sales/conversions and as digital marketers say “If you want to hide a body so nobody can find it, put it on Google result’s 2nd page”. (Too geeky for you?)

How much time is needed for SEO to bring in results?

SEO does not produce results overnight, but it can be a quick process depending on the competitiveness of your industry. In general, SEO may take 3-6 months to start showing results and 6-18 to complete the project.
The timeline may vary as it depends on the size, requirements, competition and specifics of your project. A large website with many pages and keywords, will take longer to show results, unlike a small website with fewer pages and keywords.

How permanent are SEO results and benefits?

Well, quite permanent actually, or for as long as it takes for your competitors to optimize their website too. Once you get top rankings in Google, it will take a lot of effort for your competitors to oust you from these positions. Even if they do, as long as you apply strong SEO practices, you will soon be able to claim your place at the top again. After all, SEO is a continuous process.
One of our Australian clients conquered the top in all the keywords he aimed for and stayed in the top results for over 6 years.

How much does SEO cost?

Prices vary and can depend on numerous factors including:

  •  Competition
  • Website
  • Industry
  • Location
  • Current rank on Google’s results
  • Final goal and timeline achieving it

In any case, do not just focus on the amount when looking at an offer, as the wrong choice of partner can cost you irreparably, eliminating your website from the results.
Book an online consultation with us and we can talk about your project’s needs and give you an offer if you require our expertise.

02

Which SEO services do you provide?

We provide comprehensive services to ensure optimal results across SEO range.

Building Websites

In today’s competitive market, it is necessary to have a very fast and flexible website that performs well in Google rankings.
At SocialActive, we don’t just provide Custom Design and Development services to create a unique website that stands out, but also optimize it for speed and SEO performance.
We know what it takes to get your site to the very top of search engines and we are here to help you achieve that goal.

Keyword Research

Here at SocialActive, we believe that keyword research is mandatory for every successful website.
By identifying the right keywords (which are appropriate for your business) from the very start of the project, we can ensure that your website is geared towards users who are genuinely interested in your products or services.

We then separate them based on the user’s intent and finally divide the website into the appropriate pages to achieve success on these keywords.
Without proper analysis and study, you run the risk of creating a website that generates keyword cannibalization and Google will penalize it in the results.

Content Map Creation

A website’s content is one of the most important ranking factors for any website.
To climb to the top of Google results, your website must have high-quality content, optimized for the keywords you have targeted.
For this reason, we offer a service in which we create a Content Map based on the keyword searched.
We analyze your existing content and determine which pages should be deleted, enriched or created in order to improve your website ranking in Google results pages.

Website Audit

Website audit is essential for SEO. This is a service in which we produce a detailed report of all the technical problems that your website may have. At the same time, we offer solutions to resolve the issues at hand.
The Website Audit can help you identify and fix technical issues with your website so you can improve its ranking on Google and other major search engines.
If you believe that improving your ranking will increase your sales, then this service is an investment in the success of your future.

Technical SEO

The technical analysis of SEO, in addition to the aforementioned, focuses on some aspects of optimization that are too complex to mention here.
Many issues are related to the technical infrastructure of the server, which is why we have chosen Mediahost as a strategic partner , which provides us with speedy infrastructure, SSL security and complete hosting solutions.
In addition to custom websites for our clients, we have achieved a >90% in Google Pagespeed score and rank Α as a GT Metrix result.

on-Site SEO

The services mentioned above belong to onsite SEO. This is the stage during which we run web promotion services and work within your website for the first few months until it reaches the optimal result.
After completing this stage, your site will have already risen in rankings, and then the offsite phase of SEO allows it to rise even higher making it the first result on Google, and stay there.

off-Site SEO

The term “offsite SEO” describes the actions that are taken outside of the website itself, in order to help it climb through the ranks on Google’s result page. These actions include services such as:

Backlink analysis

We analyze the links that come to your website and we separate them based on their profile and their influence. We do the same for your competitors and we analyze the differences between their websites and yours. Based on the results of the analysis, we proceed to link building.

Link building

Link building is a series of techniques in which we strengthen your website with links from third party sources. Google has always relied on the quantity and quality of links from third-party sites that link to the site it examines.
That’s how Google realizes that tesla.com has greater value than tesla-fans.com.

Social Signals

It is now well known that Google takes Social Media into account when evaluating a website, and this affects rankings.
The number of shares, as well as the likes, and comments, in specific types of posts, count as Social Signals which show Google if it is worth taking up/down a page in the results.
By combining social media marketing services, you can increase the organic results of your page.

Local SEO

Local SEO is a service that helps businesses improve their visibility in search engine results, in location-based searches.
It includes optimizing your business listing on Google My Business, as well as modifying the content of your website to make it appear better in local searches.
We can rank you first in Google search results in your area.
Contact us today to start planning your strategy.

 

03

SEO around the world

It’s an expertise

Several companies and freelancers out there advertise their “in-depth” understanding of SEO, but in reality, only a handful have the expertise to pull off demanding projects and bring results to clients.

Unfortunately, anyone can claim expertise and present  false accomplishments, so please be cautious. Make sure to evaluate  previous work and, if possible, contact references.

Here at SocialActive we specialize in SEO. We’ve gained high distinction by winning, “BEST SEO Campaign” at the Peak Performance Awards and have dedicated endless hours of energy and effort to our work, to bring real results to real clients.

Old-fashioned practices

Old and therefore ineffective logic in promoting websites,  unfortunately continues to be followed by some companies and is based on keyword targeting, instead of the general increase in organic traffic that meets marketing objectives (website visibility).

Google can now display personalized results, which means that for the same keyword, it can display different sites to a user looking for it from a mobile device in New York and different results to a user looking for it from a desktop in London.

Therefore, aiming only at promoting your business with specific keywords is the wrong approach.

The new and improved approach

The basic premise of the new approach is to match the user’s search to what they really need. It makes no sense to try to bring your page to results, when the specific keyword you are targeting, the user looks for it with another intention.*

For example, if you have an eCommerce company selling phone cases, you should aim to rank on keywords such as iphone case, iphone11 case, but you shouldn’t put effort and money on ranking with keywords such as iphone 11. The latter is used to search for characteristics, photos, shops etc.

Therefore, we aim to increase your overall traffic, through the use of the right keywords that lead to achieving your professional goals.

 

Do you write only for bots or just for people?

When you visit a website, it’s quite evident if the text is written for visitors, or for the search engines that rank the page.

They are two distinct entities, and depending on which one you choose to appeal to, the one will fall behind.

When you choose to create beautifully written content for your website that appeals to visitors and their needs, Google can’t clearly understand what you’re referencing. Therefore the search engine’s algorithms are not able to categorize your business and it is pushed down on the results page.
On the other hand,  if the copywriting is technical, written just for SEO to promote your website on specific keywords, visitors won’t really ‘feel’ your message, nor will they feel connected to your brand. The website feels stiff and impersonal.

This however can change.

We’re able to aid your website by writing texts appropriate for both targets.

We’ve done so, successfully for our clients.

 

 It’s cheaper than it may seem…

SEO is the only website promotion technique that remains effective even after you’ve stopped actively working on it.

SEO is an investment in your business itself.

Take these long term benefits into account:

  • A website can remain on Google’s top results for a long time, even after you’ve stopped paying and actively promoting it.
  • Save money from the ad budget right away! By optimizing a website, the CPC cost drops.
  • Decrease your ads’ budget by thousands, indirectly, because even if you stop completely advertising on Google, new clients and leads are going to be coming your way 24/7.

Based on the above, SEO offers a higher return on your investment (ROI) compared to other marketing strategies.
Book an online consultation to calculate your SEO project’s ROI.

04

Website Optimization - Promotion

 

Case Study, Dunya IVF top keyword results.

View Case Study

Website Optimization and Promotion is an ongoing process that is ever-evolving and its results vary for each user.

SEO Results

Keyword Position Client
best ivf clinic in the world #1 dunyaivf.com
PGD Cyprus #1 dunyaivf.com
Embryo Donation Cyprus #1 dunyaivf.com
IVF process timeline Top 3 dunyaivf.com
Top 5 dunyaivf.com
IVF in France Top 3 dunyaivf.com
embryo adoption Spain cost #1 dunyaivf.com
kyrenia ivf #2 dunyaivf.com
Cyprus IVF cost #2 dunyaivf.com
donor egg ivf cyprus 2 #2 dunyaivf.com
which ivf clinic has the highest success rate in europe? Top 5 dunyaivf.com
cost of ivf in switzerland #1 dunyaivf.com

The above website optimization and promotion results are mentioned indicatively.

Contact us for even more case studies and to define your own plan for the development of your business.

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Testimonials